Since 1932, The
Windproof Zippo Lighter has Been a Friend and Tool for Collectors and
Users
George G. Blaisdell invented the
Zippo lighter in 1932, and got his
thought after learning a large and bulky Austrian made small lighter. Blaisdell
was an engineer who saw a audience for a good looking lighter that would work
even in the wind. He fabricated the first Zippo lighter in Bradford, Pennsylvania.
It got its moniker because Blaisdell liked the sound of the word
zipper
A Zippo Lighter is a refillable,
brass or stainless steel lighter. They are highly
collectible and
hundreds of varying custom zippo lighter fashions have been made in the seven
plus decades since their first roll-out. From Engraved Zippo lighters, to an
army zippo
lighter to a Solid gold Zippo, to a
Military Zippo
lighter.
Zippos are generally rectangular in form
with a flip top lid with a hinge . Unlike throw away plastic lighters that are
used and cast aside, Zippos are filled again with a Naphtha based liquid zippo
lighter fluid. By removing the inner element out of the exterior shell, its
user can pour lighter fluid into a cloth packing that holds a wick. The flint,
which gives rise to the flicker to ignite the wick, can be
refilled.
It is low-priced and highly
reliable. Replenishing a zippo is very much less expensive than purchasing one
time use flame sources.
Zippos are considered windproof
lighters, and are able to stay ignited in most any weather situation. They
became extremely popular in the United States army and navy, especially in
World War II stainless steel Zippo a
military zippo
lighter was standard gear for 100% gentlemen in the Army, Navy,
Air Force and
Marines. During that period, all Zippo lighters produced went to the Alied
forces war effort. In fact, at that time, since brass was utilized for arms,
the insides of zippo lighters were chiefly stainless steel. Following the war,
Zippo reverted to the standard
brass
design.
An estimated 200,000 Zippo
lighters were held by
U.S. military
people in the Vietnam War. There is a story told where, a Zippo lighter carried
in a shirt pocket blocked a bullet from going into a soldiers
body.
In addition, Zippo lighters are
known for the lifetime guaranty they carry: if a Zippo comes apart, no matter
how old, the company will replace or fix the lighter for free.
Zippo now faces two intimidating
challenges. Zippo has smashing brand recognition, stemming from its role as
standard GI issue during The Second World War, and the Vietman conflict, but
the generation that owned Zippo lighters into combat is wavering. The second
issue is that cigarette and cigar smoking is falling.
But, Zippo has endured the storm,
as collectors have been the road to firm growth. After all, tobacco users could
choose only one or two zippo lighters--each of which carries a lifetime
warranty. Plenty of 1940s-vintage Zippos still surface for repairs at the Zippo
main office, which has fixed old zippo lighters discovered in the bellies of
fish and antique zippo lighters punctured by bullets from the war. Collectors,
even so, often buy many at a time, give them as gifts, and entice their family
to be collectors. Many
zippo
collectors have thousands of lighters in their
zippo lighter
collection and continue buying.
Collectors can collect all of
their favorite sports teams including the
National
football league,
Major
league baseball, and the
National
basketball association as well as
motorsports
and fishing
Zippos.
It's a fact that more than 90% of
American citizens recognize the Zippo
brand, and 30% of Zippo's clients are collectors. While a basic
brushed-chrome
Zippo runs $10.95,
Collectible
Zippos typically range from $35 to $75, and some as much as
$3,000.
Since 1933, over 400,000,000
Zippos have been produced. After World War II the Zippo became increasingly
used in advertising by companies large and small alike through the sixties.
Though new Zippo lighter styles are always appearing, he basic mechanics of the
Zippo has in essence remained unchanged.
Zippo lighters have attained icon
status, which renders the kind of marketing money can't purchase.
Rolling
Stone Keith Richards, who often smokes on stage, keeps a Zippo as close as
his guitar. Movie celebrities from Bruce Willis to Harrison Ford have carried
Zippos to ignite fuses, burn documents and even to spark cigarettes.
Zippo is broadening in other
ways, too, with Zippo pens, belt buckles, and money clips,
Zippo watches
all with a lifetime guarantee. |